Cask Ownership
In Donegal, a seanchaí (pronounced shan-a-key) is the keeper of an area’s oral tradition. Someone who imbibes stories, myths, facts and folklore and fuses them together to recount rich tales. They are the people who give a place its true identity.
In owning a cask of Ardara Distillery’s whiskey, you become one of our Seanchaí. The stories you tell of its distinctiveness will help us reclaim Donegal’s distilling heritage and build the legend.
Some may look at cask ownership purely as an investment opportunity, and with the dramatic growth in Irish whiskey, rarity of heavily peated Irish whiskey and cast iron guarantees we offer, it can be. However, at Sliabh Liag Distillers, we like to look beyond the pure financials.
The resurgence of Irish whiskey is well documented but reclaiming peated Irish spirit for Donegal is what we are most passionate about. “Tá a fhios agat go bhfuil tú sa bhaile nuair atá an boladh de mhóin ann.” (You know you are home when you can smell the turf smoke).
And it is really only here, in Donegal, that you could expect this approach. And that’s not because we’re a contrary bunch who like to be different… No. It’s because we have the utmost respect for tradition. We have gone back in time to find the inspiration to move forward, and so have become single minded about the peated style of soft Irish whiskey we distil.
It is an approach that is striking a chord with both the whiskey community and Donegal diaspora around the world who are joining the journey by investing in a cask of Ardara new-make spirit and becoming a Seanchaí.